Blog
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Meta Search Marketing For Hotels:
Planning a vacation can be a lot of work, so to save time and money, travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, do price comparisons, and find good deals.
Connectivity & Distribution Strategy – Trends Impacting Your Hotel In 2023
The hospitality industry continues to evolve and set new standards of excellence. Technological innovation is accelerating, with breakthroughs in AI, machine learning, and automation.
Korea: Source Market Opportunity For Hoteliers
International arrivals from Korea were growing steadily prior to Covid-19. Back then it was the third largest tourism source market in the Asia-Pacific region, according to GlobalData - UK.
Tourism Recovery Thailand
Covid 19 ravaged the tourism industry for over 2 years. So it came as a relief when earlier this year in June - the Thai government removed covid restrictions making it easier for travelers to enter the Kingdom. Today anyone traveling to Thailand no longer needs to provide proof of health status and vaccination prior to departure.
Google Free Booking Links 101 - What you should know
Hoteliers – have you ever wondered how to get your hotel listed in a popular search engine like Google without doing SEO marketing?? Does it frustrate you to rely almost exclusively on OTA’s for hotel bookings because driving more search engine traffic to your website can really be difficult without a huge advertising budget?
Hotel Contracting Made Easy - Learn about The New Contract Manager
Hotel Contacting with 3rd party agents is becoming easier as electronic documents replace hard copy paper. To be sure, Electronic Contracts are not an entirely new concept. Documents prepared on a PC or Smartphone, sent by email or accessible through a weblink with an electronic signature is for all intents and purposes an electronic document. Indeed, many hotels already use soft-copy contracts like this with their suppliers and 3rd party agents.
SOCIAL MEDIA – SALE & MARKETING TOOLS FOR HOTELIERS
Hoteliers are quickly learning about the power Social Media offers in marketing their hotel. Because social media engages its users so effectively, it makes sense for hoteliers to use these platforms to compliment other mainstream sales and marketing activities – such as advertising and PR.
THE PMS – HOW TO MAXIMIZE HOTEL BOOKINGS
Your property management system (PMS) is the hub of your hotel operation. It does everything from processing guest reservations to keeping information about guests’ preferences and spending.
FROM SURVIVAL TO RECOVERY – NAVIGATING THE WAY FORWARD PART 2
In the last blog (part 1) we looked at how hoteliers should be preparing for the recovery in Thailand, as countries around the world begin to relax restrictions and rules on who can travel.
FROM SURVIVAL TO RECOVERY – NAVIGATING THE WAY FORWARD
As countries around the world begin to relax restrictions, the rules on who can travel and under what conditions remains fairly unclear.
DOMESTIC TOURISM – MARKETING STRATEGIES FOR NEW NORMAL
Hoteliers should be thinking about embracing a new mindset in sales, marketing, and distribution to be effective in the new normal.
LOYALTY PROGRAMS – THE CHALLENGES AND OPPORTUNITIES AHEAD
The Corona Virus Pandemic will go down in history as the event that changed the face of travel and hospitality forever.
REBOOTING TOURISM - DOMESTIC TRAVEL & WHERE TO START
In this blog, we’ll look at ways Hoteliers can capture the domestic tourism market with our tips and recommendations.
DOMESTIC TOURISM – NOT TO BE IGNORED
The Tourism industry has faced many threats and challenges over the last 20 years and managed to survive. Examples include: SARS in 2003, The Indonesia Tsunami in 2004 and the Global Financial Meltdown in 2008.
CORONA VIRUS – DIGITAL TRANSFORMATION & THE GOOGLE CLOUD
The Corona Virus Pandemic has been a “wake-up” call for most businesses all around the world. Earlier this year, nearly every country faced the same...
TRAVEL EXPECTATIONS - POST CORONA VIRUS LOCKDOWN
After 2 months lockdown in Thailand, we’ve been fairly lucky to get our public health situation under control and are ready to emerge from isolation. Great news ...
Covid 19 – Hotel Crisis Response & Plan
The impacts of COVID-19 on the travel and hospitality industry will be Big.
Welcome to 2020 - the New Decade
We’d like to take the opportunity to wish you a very prosperous and safe New Year in 2020 and thank you for your support during 2019.
The Channel Manager - Travel Trends, New Users, New Features & Services
This blog is a follow up to my earlier writing in September 2019, about why your hotel needs a channel manager.
Interactive workshops.
How to engage customersHoteliers Guru recently launched a series of interactive educational workshops for hotel customers dealing with Channel Management, Direct Booking Engine and Property Management Systems.
Hotel Price Intelligence
Looking back 20 years ago, it wasn’t difficult for hotels to keep on top of their rate pricing strategy compared to today.
The Hotel Contract Manager
Hotel Contract Management is moving digital. Plenty of new services are being designed to streamline the way hotel contracting is done with 3rd party agents.
Your Hotel Needs a Channel Manager - Here's Why
Channel Management Systems have been around for about two decades, mainly for hotels to improve their daily routine of managing Room Rate Inventory with 3rd party online agents.
Does your hotel need a blog ?
A blog is a “weblog” or journal with information about something that’s topical or important to you or those around you that you want to share. Blogs are journal writings or recordings, intended to broadcast to a wider audience, in a time format with latest posts showing first.
Vacation rental website - Which is The Best Option
If you’ve already done your research about how to run a vacation rental, invested in the right furniture and amenities and have plan for cleaning and guest support. … Now, it’s time to consider how get bookings?
The essential tool for vacation rentals
Most Vacation Rentals are managed by their owners or have a Property Management Company take care of listings.
Vacation Rentals Vs Hotels
Before the Internet empowered the world – Vacation Rentals were a family cottage industry. Change began with a website called VRBO in 1996. HomeAway acquired the business in 2006, and not long after Expedia swallowed it up , paying $3.9 billion.
Thailand Tourism – New Frontiers
In the 20 years since the new millennium, Thailand’s tourism industry has continued to grow.
PMS Solution for The Modern Age
The hotel front desk is often thought of as the focal point of hotel operations.
Digital Marketing : Websites Vs Social Media
Hoteliers often discuss what’s the best place to invest, when developing their marketing and brand presence.
Search Engine Optimization
Search engines serve millions of users per day looking for answers to their questions, and especially solutions to their problems.
Meta Search for Hotels: Marketing Tool or Distribution Channel ?
Before giving definition to meta-search, its useful to understand how the typical search process works
Block chains – future of loyalty programs ?
Loyalty programs are popular and exist throughout most service industries including: retail, banking, travel, hospitality, e-commerce etc...
Social Media - The Facebook Booking Engine
Mark Zuckerberg recently announced users number about 2 billion worldwide, spending roughly an hour a day on a combination of application including as Facebook, Instagram and Messenger.
Common Mistakes of Hotel Revenue Management
Hotel managers understand that being successful is about maintaining a good relationship with guests, whist driving home a steady profitable revenue stream.
Hotel Digital Marketing
Technological Innovation and product evolution are the driving forces changing the way people plan their travel journeys.
Direct Hotel Bookings
In today’s digital economy, it’s never been easier to develop a website to showcase and market a hotel.
Time is always too short for those who need it.
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