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This means by default, any hotel using the Direct Booking Engine will be able to distribute their rates and inventory directly to
Hotel Free Booking Links were launched last year on Participating hotels will appear in the Free Hotel Booking LInks section of a hotel name search and also in Google Maps. The new feature will allow hoteliers to extend their reach, as well as giving travelers a more comprehensive choice of hotels and set of options for their accommodation.
Travelers can choose to click on any of these links, taking them to complete their booking directly on the hotels website.
The key benefit include:
Google’s Hotel Free Booking Links represents a new opportunity for hotels to compete with OTAs and drive more direct traffic and revenue.More Information