How to create a Top Up Promotion

Create & Manage Expedia Group Promotions in the
Hoteliers Guru - Channel Manager

Promotions help your properties stand out to travelers and can improve your overall booking strategy. Now it’s even easier to create and manage your promotions with

A room discount is the that entices travelers to book an extra night at an accommodation.
Source: What Travelers Want in 2021, Expedia Group

Key Benefits
  • Target high-value travelers:

    Advanced filters help you target exclusive traveler segments and stay types, so you can get the right offer in front of the right audience.
  • Save time and gain control

    Easily scale and apply promotions to all your properties at once. Create fully customized offers or use the preset options to speed things up.
  • Increase your visibility

    Special merchandising on Expedia Group sites makes your promotions stand out, so it’s easy for travelers to find and book your promoted properties.

If you want to...

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Limit exposure of promotional pricing to a targeted audience
  • Restricted length of stay
  • Mobile/tablet fencing
Discounts to more targeted audiences can drive better business outcomes.
Target high-value travelers
  • Members only deal
Expedia Rewards members tend to choose a higher than base room rate and spend more when they travel than non-members.*
Reach out to highlycommitted travelers
  • Early booking deal
Committed travelers may be willing to book early to get a great deal
Promotion Merchandising on Expedia Group Sites

When choosing a company to book with, travelers said were the second most important factor after detailed accommodation information.
Source: What Travelers Want in 2021, Expedia Group

How it works

  • Select the promotion you want to create, manage, or deactivate right in your software.
  • Define the audience, offer, and dates. Promotions may be applied to one or more rate plans.
  • Submit the promotion for travelers to view across Expedia Group sites.

Promotion types available

  • includes options for single discount, multi-night, or day-of-the-week discounts.
  • offers last-minute travelers a onetime discount off your lowest-priced room.
  • offers a discount to travelers who book early on dates that you choose.
  • may be set for all promotion types to apply.

Log in to the Hoteliers Guru - Channel Manager to create and manage your promotions with Expedia Group.*

* Promotions via API is not available for large chains currently. If you aren’t sure if your properties are supported, please contact your Market Manager.