Our latest articles
The Technology Bridge That Links Hotel Productivity Applications
Per.Erichsen | Apr 01, 2024Hotels have many information systems that need to integrate and connect with each other for any measure of success. Not only do these systems need to share data but they need to do so in a coherent way that makes sense to the end user.
Beyond OTA’s: The advantages of an independent hotel website
Per.Erichsen | Mar 07, 2024While Online Travel Agencies (OTAs) have been a go-to solution for many hotels, there are many advantages to having a hotel own website. In this blog, we’ll look at the limitation OTA agents have and why you cannot overlook the importance of direct marketing and sales through your own website
Hotel Revenue management 101 Hotel Revenue management 101
Per.Erichsen | Dec 21, 2023Revenue management is all about selling your hotel room to the right person, at the right time, through the right channel. When this occurs, you are more likely to maximise your revenue, and in turn your profit.
Catering To Your Hotel Guests - The Importance Of Payment Options
Per.Erichsen | Nov 08, 2023In today's globalised world, the hospitality industry must cater to the needs of a diverse international clientele, especially those coming from Asia. According to a report from the Ministry of Tourism and Sports, the top three countries with the highest number of tourists visiting Thailand are Malaysia, China, and South Korea.
ChatGPT - The On-line Concierge Solution for Hotels
Per.Erichsen | Oct 12, 2023ChatGPT was released in November 2022, by San Francisco lab, OpenAI. The power behind GPT is a machine learning algorithm that uses deep learning to generate text, images, videos, and other content.
Meta Search Marketing For Hotels:
Per.Erichsen | June 22, 2023Planning a vacation can be a lot of work, so to save time and money, travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago tosearch for hotels, do price comparisons, and find good deals.
Connectivity & Distribution Strategy – Trends Impacting Your Hotel In 2023
Per.Erichsen | May 03, 2023The hospitality industry continues to evolve and set new standards of excellence. Technological innovation is accelerating, with breakthroughs in AI, machine learning, and automation.
Korea: Source Market Opportunity For Hoteliers
Per.Erichsen | Mar 13, 2023International arrivals from Korea were growing steadily prior to Covid-19. Back then it was the third largest tourism source market in the Asia-Pacific region, according to GlobalData - UK.
Tourism Recovery Thailand
Per.Erichsen | Mar Jan 20, 2023Covid 19 ravaged the tourism industry for over 2 years. So it came as a relief when earlier this year in June - the Thai government removed covid restrictions making it easier for travelers to enter the Kingdom. Today anyone traveling to Thailand no longer needs to provide proof of health status and vaccination prior to departure.
Google Free Booking Links 101 - What you should know
Per.Erichsen | May 26, 2022Hoteliers – have you ever wondered how to get your hotel listed in a popular search engine like Google without doing SEO marketing?? Does it frustrate you to rely almost exclusively on OTA’s for hotel bookings because driving more search engine traffic to your website can really be difficult without a huge advertising budget?
Hotel Contracting Made Easy - Learn about The New Contract Manager
Per.Erichsen | Apr 25, 2022Hotel Contacting with 3rd party agents is becoming easier as electronic documents replace hard copy paper. To be sure, Electronic Contracts are not an entirely new concept. Documents prepared on a PC or Smartphone, sent by email or accessible through a weblink with an electronic signature is for all intents and purposes an electronic document. Indeed, many hotels already use soft-copy contracts like this with their suppliers and 3
Social Media – Sale & Marketing Tools For Hoteliers
Per.Erichsen | Mar 25, 2022Hoteliers are quickly learning about the power Social Media offers in marketing their hotel. Because social media engages its users so effectively, it makes sense for hoteliers to use these platforms to compliment other mainstream sales and marketing activities – such as advertising and PR.
The PMS - How To Maximize Hotel Bookings
Per.Erichsen | Nov 23, 2021Your property management system (PMS) is the hub of your hotel operation. It does everything from processing guest reservations to keeping information about guests’ preferences and spending.
From Survival To Recovery – Navigating The Way Forward Part 2
Per.Erichsen | Jul 27, 2021In the last blog (part 1) we looked at how hoteliers should be preparing for the recovery in Thailand, as countries around the world begin to relax restrictions and rules on who can travel.
From Survival To Recovery – Navigating The Way Forward
Per.Erichsen | May 27, 2021As countries around the world begin to relax restrictions, the rules on who can travel and under what conditions remains fairly unclear.
Domestic Tourism – Marketing Strategies For New Normal
Per.Erichsen | Mar 12, 2021Hoteliers should be thinking about embracing a new mindset in sales, marketing, and distribution to be effective in the new normal.
Loyalty Programs – The Challenges And Opportunities Ahead
Per.Erichsen | Dec 24, 2020The Corona Virus Pandemic will go down in history as the event that changed the face of travel and hospitality forever.
Rebooting Tourism - Domestic Travel & Where To Start
Per.Erichsen | Oct 28, 2020In this blog, we’ll look at ways Hoteliers can capture the domestic tourism market with our tips and recommendations.
Domestic Tourism – Not To Be Ignored
Per.Erichsen | Sep 25, 2020The Tourism industry has faced many threats and challenges over the last 20 years and managed to survive. Examples include: SARS in 2003, The Indonesia Tsunami in 2004 and the Global Financial Meltdown in 2008.
Corona Virus – Digital Transformation & The Google Cloud
Per.Erichsen | Aug 13, 2020The Corona Virus Pandemic has been a “wake-up” call for most businesses all around the world. Earlier this year, nearly every country faced the same
Travel Expectations - Post Corona Virus Lockdown
Per.Erichsen | May 28, 2020After 2 months lockdown in Thailand, we’ve been fairly lucky to get our public health situation under control and are ready to emerge from isolation. Great news
Covid 19 – Hotel Crisis Response & Plan
Per.Erichsen | Apr 10, 2020The impacts of COVID-19 on the travel and hospitality industry will be Big.
Welcome to 2020 - the New Decade
Per.Erichsen | Jan 28, 2020We’d like to take the opportunity to wish you a very prosperous and safe New Year in 2020 and thank you for your support during 2019.
The Channel Manager - Travel Trends, New Users, New Features & Services
Per.Erichsen | Mar 04, 2020This blog is a follow up to my earlier writing in September 2019, about why your hotel needs a channel manager.
Interactive workshops. How to engage customers
Per.Erichsen | Jan 07, 2020Hoteliers Guru recently launched a series of interactive educational workshops for hotel customers dealing with Channel Management, Direct Booking Engine and Property Management Systems.
Hotel Price Intelligence
Per.Erichsen | Nov 25, 2019Looking back 20 years ago, it wasn’t difficult for hotels to keep on top of their rate pricing strategy compared to today.
The Hotel Contract Manager
Per.Erichsen | Oct 25, 2019Hotel Contract Management is moving digital. Plenty of new services are being designed to streamline the way hotel contracting is done with 3rd party agents.
Your Hotel Needs a Channel Manager - Here's Why
Per.Erichsen | Sep 19, 2019Channel Management Systems have been around for about two decades, mainly for hotels to improve their daily routine of managing Room Rate Inventory with 3rd party online agents.
Does your hotel need a blog ?
Per.Erichsen | Sep 05, 2019A blog is a “weblog” or journal with information about something that’s topical or important to you or those around you that you want to share. Blogs are journal writings or recordings, intended to broadcast to a wider audience, in a time format with latest posts showing first.
Vacation rental website - Which is The Best Option
Per.Erichsen | Aug 1, 2019If you’ve already done your research about how to run a vacation rental, invested in the right furniture and amenities and have plan for cleaning and guest support. Now, it’s time to consider how get bookings?
The essential tool for vacation rentals
Per.Erichsen | Jul 18, 2019Most Vacation Rentals are managed by their owners or have a Property Management Company take care of listings.
Vacation Rentals Vs Hotels
Per.Erichsen | May 29, 2019Before the Internet empowered the world – Vacation Rentals were a family cottage industry. Change began with a website called VRBO in 1996. HomeAway acquired the business in 2006, and not long after Expedia swallowed it up , paying $3.9 billion.
Thailand Tourism – New Frontiers
Per.Erichsen | Mar 07, 2019In the 20 years since the new millennium, Thailand’s tourism industry has continued to grow.
PMS Solution for The Modern Age
Per.Erichsen | Jan 18, 2019The hotel front desk is often thought of as the focal point of hotel operations.
Digital Marketing : Websites Vs Social Media
Per.Erichsen | Nov 30, 2018Hoteliers often discuss what’s the best place to invest, when developing their marketing and brand presence.
Search Engine Optimization
Per.Erichsen | Sept 15, 2018Search engines serve millions of users per day looking for answers to their questions, and especially solutions to their problems.
Meta Search for Hotels: Marketing Tool or Distribution Channel ?
Per.Erichsen | Jun 18, 2018Loyalty programs are popular and exist throughout most service industries including: retail, banking, travel, hospitality, e-commerce etc.
Social Media - The Facebook Booking Engine
Per.Erichsen | Jun 1, 2018Mark Zuckerberg recently announced users number about 2 billion worldwide, spending roughly an hour a day on a combination of application including as Facebook, Instagram and Messenger.
Common Mistakes of Hotel Revenue Management
Per.Erichsen | May 11, 2018Hotel managers understand that being successful is about maintaining a good relationship with guests, whist driving home a steady profitable revenue stream.
Hotel Digital Marketing
Per.Erichsen | March 30, 2018Technological Innovation and product evolution are the driving forces changing the way people plan their travel journeys.
Direct Hotel Bookings
Per.Erichsen | April 10, 2018In today’s digital economy, it’s never been easier to develop a website to showcase and market a hotel.